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In 2027, Nike will supply the German Football Association.

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The German Football Association (DFB) ended a seven-decade connection with German company Adidas when it announced that American sportswear giant Nike would become their...

Puma uses AI from Google Cloud to reintroduce customer loyalty benefits.

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The world's largest sportswear company, Puma, has revealed that it would use AI tools from Google Cloud to enhance consumer loyalty programs, personalize product...
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