Home Fashion Eleonora Falcone, an Italian designer, wins the 2024 SHEIN X challenge.

Eleonora Falcone, an Italian designer, wins the 2024 SHEIN X challenge.

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Eleonora Falcone, an Italian fashion designer, has been selected the 2024 SHEIN X Global Challenge winner by online fast-fashion retailer SHEIN.

Falcone’s winning collection, “GlowMantic,” delighted the panel of judges at the finals in London and received one of the highest numbers of votes during the public voting phase. This earned her the coveted title and a prize of € 10,000.

The fact that female designers submitted so many entries this year and that they topped the list with nine finalists encouraged all of us on the judging panel. Eleanora’s submission caught my attention immediately away. Judge Julien Fournié of the 2024 SHEIN X Global Challenge remarked, “We realized we had a bright fashion star in our midst when she presented her submission, inspiration, and reasoning at the finals in London.

As part of Falcone’s award, she will be allowed to join the SHEIN X Designer Incubator Program, a premier initiative that helps emerging designers start successful global fashion brands. Falcone is one of the finalist whose collections will be produced and available to the 150 million users of SHEIN globally.

Among the other finalists, Brazil’s Juliana Cavalcanti de Siqueira won the Creativity Award, Japan’s Yuto Nomura won the Next Gen Award, and the United Kingdom’s Fungai Sarah Muzoroza won the Style Award. All other finalists received € 3,000 apiece, while each winner took home € 5,000. Up until 2028, the SHEIN X Designer Incubator Program has committed to investing a total of US$105 million.

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